When we think about logos our minds often go to the graphic or pictorial elements. And why not? Distilling a brand into a single graphic is a complex process. But choosing the font for your logo is of equal importance since it communicates crucial information like your name and industry.
Which font is best for your logo? We’ll walk you through your best options. Design by Vladanland.
While you will have the opportunity to use other fonts in other design assets—websites, brochures and printed products, email blasts, business cards—your logo font is what audiences will most associate with your brand. That’s why it’s important to consider how a font will perform when customers see it not only for the first time but on repeated viewings.
What associations will they bring to the font? What assumptions will they make about your brand identity based on it? To answer these questions and more, we’ve put together these tips and guidelines to help you choose a logo font that’s right for you. Read on to find the typefaces that work best for your brand.
The basic font types and their brand associations
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Different fonts communicate different attributes and have their own individual personalities. Your future customers will make assumptions about your business just by the font in your logo without even realizing it! This is why—with logos more than almost any other design project—it’s so important for your font to resonate with your brand.
The following is a basic rundown of the font categories at your disposal, but do read our more detailed discussion on the different types of fonts to understand more deeply what association each font type will evoke in potential customers.
Serif
Classic, refined, conservative, tradition.
Sans-Serif
Modern, clean, geometric, simple.
Slab serifs
Vintage, rustic, masculine.
Script
Refined, feminine, ornate, elegance.
Handwritten
Bespoke, custom, casual, approachable.
Display: typewriter, novelty, everything else
Funky, unusual
Font weight and style
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Once you choose your basic font category, you can narrow down your selection further through style characteristics. Most fonts come in a range of subtle variations and weights—from hair thin to super fat and thick, condensed tight to wide and spacey. A thick weight might work great for a short name but could look too thick and bulky for a longer name. A thin font might look great on a billboard but also could vanish on a business card at a small point size. Thin fonts will always feel delicate and are better suited for a more refined logo, while heavier fonts feel more assertive.
Be sure to review the entire font before you make your choice. Every font has one or two small elements that make it new and different—the way a y curls beneath another letter or maybe the way the P and r lean into each other. In the case of The Fields logo pictured here, the thick serifs of the E are incredibly distinctive. Because they only appear twice in the logo, they create visual interest—more than that might have been distracting and a poor choice.
These characteristics are the little touches that make your logo unique but also contain potential pitfalls. Imagine buying the license for your dream font and finding out you hate how the upper-case S’s look—no big deal, right? It would be for a business called Sally’s Salon! Take the time to look at all the letterforms in both cases before selecting your fonts.
Meeting industry expectations
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An important consideration when choosing a font for a logo is not only how you want it to look but how you want it to feel. Does your logo need to have a historic connotation or a sleek and modern sheen? This most likely comes down to industry. A rustic vibe might suit a mechanic shop but will feel out of place on a logo for a software company. Finding a typeface that gels with a particular industry is all about meeting the consumers’s expectations.
At the same time, be wary of fonts that feel too overdone. Retro slab serifs are so popular with breweries that they’ve ceased to stand out. Same with characterless sans-serifs for tech companies. There’s a balance that needs to be struck between recognizable and overdone. You want a logo that feels in-line with competitors but also still feels fresh.
First off: never use more than two or three different fonts in a logo. A design composition must maintain visual hierarchy so that a reader’s eye clearly knows the order of importance within the data being presented.
The main brand name should be in one font and the supporting text, such as your tagline or brand description, should be in another. If you have other information you want to include—your establishment year, for example—keep it small and clean. Consider using a different weight of one of the other fonts to keep the elements harmonious.
Focus on finding fonts with a shared quality—something in their proportion or structure that ties them together. Even if they are from wildly different type families, their underlying shared quality will make the logo feel cohesive.
Your brand name is the place to use a font with the most character like scripts and hand-lettering. The supporting text should be the clearest: stick to the highly readable sans-serifs and serifs. This ensures a potential customer will be drawn in by your cool main brand font but the supporting information will quickly and cleanly communicate what you do. Never combine statement fonts like scripts—they have too much character and even if they’re different, hierarchy will be muddy.
If you have a graphic element, consider how the font can compliment it. Look at the line weight of your logomark and make sure it matches the line weight of your font. If your graphic element is swirly and feminine, it might pair well with the swashes and loops of a script. If it’s a highly detailed, realistic graphic, it will most likely work with a meatier sans-serif. In both the Lifepath and Torchlight Studios logos, the weight of the font matches the line art of logomark perfectly. They are clearly tied together as part of one composition.
A wordmark is a logo made up of primarily type. Design by JayJacks0n.
You can also forgo the graphic entirely and make the type the logo in what is called a wordmark. Sometimes this is a better choice for small businesses that are focused on building brand recognition. Think about it: you’d rather that someone sees your awesome logo and remembers the name of your business, not how cool the graphic was.
That being said, it’s important to make a decision about which element—the logomark or the logotype—is more important. If you plan on using the logomark by itself, the type can be basic and clean and do its job. If the font will always be used with the logo, this is a stronger reason for infusing your type with as much brand character as possible.
Technical considerations
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For maximum readability—especially from a distance—consider a font that can be kerned out.
Choose a font that kerns well if you need it to. Design by Zvucifantasticno
Kerning describes the process of putting space between letterforms in order to create a visually please and legible result. Sans serifs in particular retain their readability when they are kerned out with a lot of white space. A script relies on each letter touching the other forms and the white space should never be increased.
If your logo will predominantly be used in the digital space, pick a typeface that is optimized for web and for small logo sizes. This means your logo will look equally great on a large monitor display and a small phone screen. A little digging in the description of the type or foundry will usually reveal this.
Also experiment with how your logo looks in different colorspaces. You might design a logo with solid colors and then need to use it in a flyer with a gradient background. Some typefaces lose character and readability when they are changed to all white or grayscale. It’s far better to find that out in the design stage rather than when you’re stuck with a final product.
Make sure the font works in various colors. Design by reza ernanda.
If you download a font, always make sure you have the appropriate licensing in place to use your logo on the various print and digital assets you might eventually want to create. Some fonts are licensed only for personal use. Make sure your font doesn’t infringe on anyone’s copyright—if you run a website that sells books, you might run into trouble if you choose a font for your logo that looks too much like Amazon’s!
You can’t beat custom lettering. Design by nevergohungry.
As always, consider choosing a custom or handmade font over a font available to everyone on the ubiquitous word processing program. While those fonts are great for writing term papers or reports, they don’t cut it when it comes to designing an attention-grabbing logo. A custom font will have unique and appealing elements that will make sure your logo sticks out from the crowd.
Logo fonts speak louder than words
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Font selection is always an important consideration for any project or design asset. But when it comes to your brand’s identity and logo, it’s imperative. While you want to choose a logo font you like and think is aesthetically pleasing, it’s also important to keep in mind the feelings and associations it will evoke for future clients and customers.
Use your brand’s values as your guide while following the above guidelines and you’ll be on your way to stunning logo design!
A logo maker is a fast and easy way to get a logo design for your business. It’s also the cheapest! But before making a decision on speed and price alone, let’s review all your of options for a quality design.
Working with design agencies is typically out of the price range for startups. We might be biased, but we think that running a logo design contest is the best way for entrepreneurs to get unique, quality design for a reasonable price (starting at $299). Working with a freelancer is also a good option if you have a very clear idea of the style you are looking for, and more experience working with and vetting designers.
>> Check out our article on logo design cost to learn how much you should be paying.
However, if you’re bootstrapping your company and just starting out, you may not even have $300 to spend. That’s okay—this is where an online logo maker or logo generator comes in handy. But not all logo makers are created equal, and to help you get the best design possible, we’ve put together this list of the top logo makers of 2019.
What is a logo maker?
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Logo makers—sometimes called logo creators or logo generators—are simple-to-use, web-based applications that help you to create a logo in minutes. For some you input the name of your business, select an icon or font from a stock library and pick custom colors to match your brand. Others are more free-form, presenting you with a blank canvas and a set of icons and tools to build your own logo.
How can I create a logo for free?
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If you want to make your own logo for free, just follow these 5 steps:
Choose one of the free logo makers below or download a free logo design software.
Pick a style for your brand and choose colors, fonts and shapes.
Create a customized logo based on your style choices.
Save or download your logo as a vector file.
Integrate your logo into your brand assets.
The pros and cons of using a logo maker
A logo maker canvas
Pros:
Logo makers are the least expensive option on the market to get a logo. Most are free to use, but many require you to pay to download the files if you actually want to use them. That cost is usually around $5-$60.
Logo makers are available 24/7, meaning you can get a logo exactly when you need it.
Logo makers are fast! You can have a completed logo in a matter of hours (or less, depending on your level of perfectionism).
Logo makers are getting more sophisticated and easier to use all the time.
Cons:
Logos created on logo makers are are generally generic-looking.
Logo creators require the user to have some design sensibilities; logos are generally clean, simple images and it can take a trained eye to figure out what’s “off” about something seemingly so uncomplicated.
Many other people are using the same logo makers, including your competitors. That means there are potentially hundreds of businesses out there with the same icon, font and or color combos representing their brand.
Some logo makers do give you a logo image but not the vector files you need for a fully usable logo design. These logos are temporary solutions at best.
At the end of the day, logo generators are a cheap and effective method for getting a basic, stop-gap logo. Your result won’t be of the same quality as a logo designed by a professional designer, but sometimes budget or turn-around time is the most important thing! With that said, here’s how to get the most out of a logo creator:
Prep before you make: tips to get the best from a logo maker.
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Before you jump in and get your hands dirty with logo makers, it’s wise to prepare a few thoughts on your logo so you can maximize your efficiency.
If you haven’t done so yet, a must-do step before creating your logo is naming your company. Not only will the name be an important driver for your logo choice, but also it will probably be featured in the logo design itself.
For instance, I named my recruiting analytics startup day100, because we help employers to get the long-term, “day 100” understanding of their job candidates, instead of the incomplete “day 1” view that they can get from resumes or interviews.
Consider your vision & mission
Secondly, take a moment to consider your company’s mission, vision and identity: who are you as a company, who do you serve, and what do you stand for? It helps to personify your company: are you exclusive or friendly, expensive or affordable, serious or fun?
Decide on the main elements of your visual identity
Once you have some thoughts on paper, consider how this personality would translate into visual elements, like color, shape, and logo type.
Taking again my company as an example, we settled on a bright orange as our main color. This emphasizes the approachable and human part of our product, as opposed to the more serious blue color that most companies in the HR technology space use.
We picked a triangle as be our icon shape, both for its simplicity and for its meaning. To us, a triangle represents the three parties that our platform brings together in the hiring process: employers, candidates, and the candidates’ connections. In my experiments below, I mostly use the triangle shape, but sometimes experiment with other, more complex shapes if I think they tell a good story.
Finally, we decided on combination logo—using both an icon and the company name in the logo—since this is a new venture and we want to build name recognition.
At day100 we worked with a team of freelance graphic designers to come up with the look-and-feel of our brand and web platform, including the company logo. Granted: the wide scope coupled with the limited budget made it so that we had to settle with one of the first iterations of the logo, instead of tweaking it enough to come up with a truly differentiated logo.
This is the logo that we came up with and still use to date:
There’s definitely room for improvement here, so I went ahead and tried 13 logo makers. Below, you will find an explanation of how each works and my own experience of redesigning the day100 logo, so you can have a good idea of what you’ll be getting out of each logo app.
Logo makers, compared
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To give some order to the madness, I’ve rated the tools according to the following criteria:
Ease of use: measures how user-friendly and quick to create a logo the tool is, from Easy to Complex (90% fall in the Easy or Medium categories).
Customizability: measures how much you can customize the logo suggestions, e.g. by color, layout, size etc, from Low to High.
Cost: this measures how much it costs to download and use the logo you created, from 0 when it’s completely free to three-dollar signs as the most expensive option. $$$
End result: measures how much I love the logo I got—within the constraints of using a logo-maker—from 1 star to 4 stars. ★★★★
Here’s a quick summary of the results. Scroll down to learn more about why I gave each of these logo creators the ratings I did. (And to see examples of the logos I made with them!)
Tailor brands gathers information about your business to help customize your logo solutions.
Enter your company name, choose your industry, describe your business in an open-ended text box, and decide whether you want an icon-based, text-based, or initials-based logo. Next, the app will gauge your type preferences by having you pick your favorites from a series of sample fonts. Ta-dah! A number of logos will be automatically generated for you. After you pick one, you can edit the font and colors, change the icon, or purchase right away.
Seeing multiple logo options in various “in situ” images really helps you picture what you’re getting.
Quality
TailorBrands day100 logo
Though it takes some digging, there are some really good icons among the mostly basic selections, and the curated fonts and colors pair nicely with them. The fun part about using this app is that when you edit the color or font of the logo, each choice comes with a helpful explanation, e.g. “Your logo has a beautiful balance between class and elegance. We added the perfect orange hues which infuse excitement and vibrancy into the brand.”
Logo Makr opens with an optional pop-up video explaining its interface. After that, you are dropped straight onto a blank design canvas to get to work.
Logo Makr is set up to be mostly DIY. You can choose from a robust library of premade icons, or you can also build your own original logo simply using the shape, font, and color tools like any other graphics editor. While this might seem intimidating for newcomers to design, the tools are few enough that, with a little patience, the learning curve is not at all steep. And even if you do skip the tutorial video, there are tool tips to guide you through the interface.
Quality
Given Logo Makr’s focus on customizability, the quality of the logo is dependent on you. So if you struggle with designing anything, this logo maker may not be for you. That said, the potential for quality is high, especially for the price. Out of any of the logo makers that I tested, the graphics library here was the most extensive, and I spent the most amount of time on this logo purely because there were so many quality options to try out.
One of the logos I made using Logo Makr’s templates
Cost
Free for a low resolution file
$19 for full range of files (including PDF and SVG vector) and full license
Looka uses AI to help understand your business before generating logos for you. From the 20+ logo examples displayed, you’re asked to pick the 5 that you like best. Then you can pick a color palette, and include any special symbols (like a triangle), and that’s it! The app will work its magic and show you some logo ideas, which you can then customize further with different fonts, colors and layouts.
Quality
The results I received from Looka were modern and professional-looking. Considering that AI is the app’s main driver, I was expecting results that were a little smarter, a little more tailored to me—despite it being a logo generator. But Looka’s concept is cool and the quality was generally better than other logo makers I tested.
Looka’s logo results, based on icons and colors that I chose
Type in some keywords that you associate with your brand, choose from four basic color moods, and then browse the carousel of auto generated logos.
Quality
Despite the simple process, the results turned out much better than I expected. The product generates logos purely based on the keywords you’ve selected, which made it feel less like I was making all the design choices and a machine was just randomizing them (see Free Logo Design).
There were a couple strange icon and font pairings, but for the most part you could hardly tell the designs were put together by an algorithm. The only downside is that you cannot customize the logo without purchasing it, so what you see is pretty much what you get.
A few of the samples provided by Brandmark
Cost
$25 for a PNG
$65 for print and web files, customization tools, and a branding package (business card, letterhead, social media designs)
You start by picking 5 sample logos that you like, selecting colors, and choosing your industry. You then select up to five icons to accompany the logo. Before you’re able to see the results, you are prompted to create an account. Once you do, choose your favorite logo and purchase.
Quality
The typefaces and color schemes made the most out of the icons provided
Initially, the sampling of graphics provided by the platform had me worried—they were basic icons. But Designhill does a pretty good job pairing them with creative typography and appealing color schemes. In the end, I was surprised by how many of the logos were able to make the simple icons work for them, especially given they were the exact same icons used by other logo makers.
The final logo I chose with Designhill
Cost
$20 for low res PNG file
$65 for a full suite of professional logo files, including vector EPS and SVG, b/w versions, and color and font information.
$150 buys you a designer for further customizability
Enter your name and industry, choose some general font styles that you like, pick three icons, and the app does the rest. Once you’ve chosen your logo, you can edit and download your design files—all without even making an account, let alone paying anything.
Some of the icons provided by Namecheap
Quality
Although there was nothing special about the icons or the typefaces, somehow the app managed to pair them into a pleasing composition with little input from me. The final logos were presented with some trendy gradients, and I suspected this might be creating the illusion of quality. So I opted for a logo with flat colors and found that it was still a cut above other logo generators reviewed on the list, in terms of typography, color scheme, and especially price.
The logos paired sleek typefaces and colors with the icons I chose
Ucraft presents you with a blank canvas where you can drag and drop icons, text and shapes to create your custom logo. You’re able to search for specific icons, and there are lots of simple options to choose from. If you get lost, a friendly chatbot is on hand for assistance.
Quality
Because ucraft’s concept is based around an open canvas, it helps users achieve quality results by giving them as many options as possible. It also means that the quality of the logo is dependent on your own skill. In addition to boasting more than 1 million icons, the app provides a full color spectrum tool, and it integrates with Google Fonts to give you a wide selection of typefaces. Some might find all these options overwhelming, but if you have the time and keen design eye, you can come up with something great.
Just enter your company name and industry to get started. Choosing colors is the most onerous part of the process (you have to uncheck every single color you don’t want), but otherwise, it’s a simple as that.
Logaster’s logo maker process is simple and easy (see the fields at the top of the screen
Quality
Logaster specializes in corporate logos, which made it seem like the perfect fit for me. Because there is little inquiry to the business, the logos are largely generic. But quality-wise, they do lean more toward clean & minimalist generic than overused & tired generic. They also provide the logo in various layouts to prepare it for use on branding materials like business cards, making the flashy mockups displayed alongside the logo samples more than purchase-bait.
Some of the logos offered by Logaster, paired with branding mockups
Cost
$19.99 for a basic raster file
$49.99 for full range of files and layout variations
Sign up (yep, required step), and then you can either browse for template logos based on your industry or use their canvas interface to drag and drop elements—including icons, gradients, shapes, lines and background details.
Everything in Canva is done in squares!
Quality
Canva day100 logo
Canva is much more than a logo maker, and this is reflected in the number of unnecessary elements in their toolbar. While the photos provided can be used as a presentational tool (sharing the finished logo on social media with a mood image in the background, for instance), this is not explained to users who might not know better than to keep photography out of their final logo design.
You can get a good logo design out of Canva, but the graphics do lean toward cartoonish and hipster—not a fit for every business. Even the categories mostly include items like Band, Restaurants, Cafe, Fashion, Beauty, and fewer professional industries. If your business fits into those buckets, this is a great pick!
Note that vector files are not supported, though a PDF is provided for printing.
Cost
Free to download png file
Some icons and templates are priced at varying scales depending on your subscription
Shopify’s hatchful is a logo maker optimized especially for mobile use (though it still works great on desktop). While other logo makers start with your company name, hatchful is more interested in your brand (with questions about your industry space, values and visual style). Finally, you enter your name and view your logo options.
Quality
This tool is very easy to use and creates modern-looking logo designs with a minimalist touch. Because there were no specific questions relating to the exact nature of the business, the relevancy of the icons can be mixed. You can customize fonts and colors for a better fit, and when you’re finished the logo is free to download and use.
hatchful would be a good logo maker option, but it does not provide vector files at all. That means that logo files are not scalable or printable, and this is a serious detriment given the wealth of other options listed above. The png file I received measured 1200×1200 pixels, which is too small to work for a business in the long term.
However, if all you need right now is a small logo for your website’s header, hatchful can be a good-looking, free interim solution until you’re ready to get an actual vector logo.
Placeit is owned by Envato, and it offers design assets that encompass logo templates, mockups and even video.
The sample logos provided by Placeit
The logo maker process has you enter your company name and industry, and you are immediately presented with sample designs. You can either select one of these or choose your own colors and icons. When you’re all finished, PlaceIt offers PDF and PNG format, making their logos usable on both web and print.
Quality
The mockup side of their business seems to be their main focus (the name “Placeit” refers to placing designs on mockups), and this was reflected in the quality of logos. Because they only ask for a name and an industry, little conceptual thought goes into the logos. Many of the graphics chosen had nothing to do with my business (including pizzas, a gingerbread man, and even calendars or clocks probably taken from the “day” part of the name).
The customization tools offered by Placeit
Cost
$39.95 for single logo
$14.95/mo or $99.95/yr subscription for access to all other design assets + half off logos
Once you’ve entered your company name, you are given the option of either having your logo designed by AI or designing it yourself. I tested both options.
Logo templates offered in the DIY option
The DIY option has you choose a logo template that you like, and takes you to a canvas where you can change the font and color and add icons and shapes.
The AI logo maker process
The AI asks for your industry and then generates a series of keywords, asking you to select up to five that you associate with your business (much like a mind map). You then choose from a list of icons, color schemes, and typefaces.
Quality
The AI process was much more promising than the results. Because the product is sold as being run by a computer, I was expecting the app to take information about my preferences and generate something on its own. Instead, it seemed to just mix and match the chosen colors, type styles, and graphics that I chose, which I could have done myself. As a result, the logos were some of the worst that I’ve seen.
I had better luck with the DIY option—so much better that you’d never guess they came from the same site.
My AI resultsMy DIY results
Cost
Free for low res PNG file
$59 for high res PNG, PDF, JPG, and SVG
Ratings
Ease of use: Easy
Customizability:
Basic for the AI option. Choose from five font styles and very few colors.
Graphicsprings is a bit of a hybrid: you start off in a blank design canvas, but you are guided through each step of entering your name and choosing design elements the same way you would in an automated logo generator.
The GraphicSprings canvas
Quality
My GraphicSprings day100 logo
While the graphicsprings is one of the few logo makers that offers multicolored icons to accompany your logo, they were some of the most generic and clip-arty designs that I came across. On the bright side, canvas does provide finer control than most others (stroke, shadow, glow effects along with the ability to color separate parts of the image) to support users making their own graphics.
Cost
$19.99 for a JPG file
$39.99 for PNG and PDF
$99.99 for SVG
Ratings
Ease of use: Easy
Customizability: Medium
Price: $$$
End result:★
Is a logo maker right for you?
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By now, you should hopefully have better expectations of the quality, cost and process of using an online logo maker. For the budget-conscious bootstrappers, this may be a good starting point to create your first logo—so go ahead and play with your favorites from the list! (Don’t forget that when you’re ready to upgrade, you can launch a 99designs contest to get your logo to the next level.)
For other entrepreneurs, online logo makers may not cut it, as the limitations in quality and differentiation are visible. In that case, don’t forget that you have other budget-friendly options, such as working with a freelancer or launching a 99designs contest.
Good luck!
Ready for a logo designed by a professional?
A logo design contest can get you dozens of ideas from professional designers around the world.
The best law firm and lawyer websites are websites that demonstrate their firms’ commitment to their clients. They communicate confidence, tenacity, legal expertise and in some practice areas, compassion and foresight. In others, it’s all about reassuring visitors that the firm won’t stop fighting until justice is served. The best designer for your website is a designer who can translate this confidence into font choices, images, graphics and functional buttons.
When you need a website, don’t settle for anything less than a design that communicates your firm’s personality perfectly. Hire one of our top lawyer website designers to create a website that works as hard for you as you work for your clients.
How to get the best website design for lawyers
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A high-quality, professional law website by Aneley
There are two ways to work with designers on 99designs: starting a design contest and working with a freelance designer directly.
If you already have a pretty clear idea of how you want your website to look and feel, you can save yourself a ton of time by working directly with a website designer who can deliver what you need. Take a look at our top picks for law firm web designers or search our platform to find the designer who speaks your dialect of legalese.
If you’re not totally sure how you want your website to look or if you have some general ideas, but want to see multiple designers’ takes on the website that works for your firm, host a design contest. With a design contest, you submit a brief outlining what you need in a website, what colors and other design choices appeal to you and any specific details you need designers to consider. Then, designers from around the world submit their spec designs, giving you the opportunity to scroll through them and choose the one you like best. Once you pick a winner, you and the designer work together to take it from awesome to perfect.
The 10 best lawyer and law firm website designers to hire in 2019
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How did we choose these as the top lawyer and law firm website designers?
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You’re probably wondering how we reached the verdict on our top picks. When we considered designers for our top picks, we looked closely at the following:
Quality
A high-quality, professional law web design by Jack Kingslain
When a new designer joins 99designs, our in-house team of design experts carefully goes through their portfolio to determine their skill level. This process involves looking at the designer’s knowledge of design principles, conceptual thought and technical execution of designs.
After reviewing the designer’s portfolio, our team assigns them one of three levels:
Top level
Mid level
Entry level
You can see each designer’s skill level on their portfolio page. This way, it’s easy to know whether you’re working with a seasoned professional or somebody who’s just getting started in the design world. All of our top picks for law firm and lawyer website designers are top level creatives, so you’re getting the best of the best when you work with one of our top 10.
Experience with law firm and lawyer website design
A successful law firm website looks and feels a lot different from a successful medical practice or school website. Our top lawyer website designers understand this and have portfolios full of websites that communicate reliability, dedication and value to their clients.
Professionalism
The 10 best lawyer and law firm website designers to work with aren’t just amazing designers. They’re also amazing people to work with. When we chose our top picks for this category, we looked closely at each designer’s track record of interacting with clients. Past actions we consider include the designer’s responsiveness to client requests, communication skills and overall, the ease of working with them.
What to think about when hiring a website designer as a lawyer
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When you hire a website designer to create your firm’s new website, you’ve got a lot to think about. Some of the considerations you have to make, like whether a designer’s price fits your budget, are things you have to think about no matter what kind of website you’re developing. Others, like how well a designer understands your practice area, are specific to the legal field. As you search for the right designer for your lawyer website, make these your priorities:
Each designer’s experience with your practice area
How each designer’s style meshes with your brand
Whether you need UI design and/or custom-coded elements
An approachable and friendly law web design by kylia
While a criminal defense lawyer needs to spark clients to act now and book a legal consultation, a family lawyer wants to assure clients that they and their children are in good hands. And while a business lawyer promises clients that there will be no surprises or legal hiccups, an estate planning lawyer wants clients to come to their consultations prepared to discuss their specific financial needs and goals.
Lawyers in different practice areas need different-looking websites, so when you’re choosing between multiple designers, look for one who understands what your website needs to promise your clientele. The bright colors and bold buttons that create urgency for criminal defense lawyers don’t work as well for estate planning lawyers, who benefit from calming, trust-evoking blues and neutrals.
Although your practice area shapes your brand, it isn’t your entire brand. Maybe you’re a family lawyer who focuses on fathers’ rights in divorces by promoting mediation or you’re a personal injury firm that takes a holistic approach to client recovery, promoting wellness alongside securing appropriate compensation for clients’ losses. Your firm is unique even among other firms in your practice area, and as the first point of contact most clients have with your firm, your website needs to communicate your brand effectively.
The last thing to consider is whether you also need user interface (UI) design or if you want any custom coded elements on your website. Chatbots are a very popular element for lawyer websites right now, and if you want a chatbot or any other custom element on your website, be sure to work with a designer who also has web development experience—or be prepared to hire a web developer in addition to a designer and budget accordingly.
Are you ready to hire a great website designer for your law practice?
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A better website means better exposure for your firm a better relationship with your clients. Build the website your firm deserves with one of the skilled designers on our platform. If you’re not sure one of our top picks is the best choice for your website, search our platform for the designer who is.
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