As long as new things continue to emerge, advertisements will exist. The best advertising designers juggle many aspects of a project. The most important facets include producing a unique advertising strategy, utilizing stand out typography and memorable visuals with alluring contrast, proper hierarchy and consistency to tie everything together. The ultimate goal here is to deliver a message, perhaps including a catchphrase or slogan, which immediately captures the attention of your target audience. Sounds simple, right?
Ad design is, in fact, a super complex area of marketing. Working with a professional advertising designer is important because the specialization itself takes serious training, skill and experience to implement interdisciplinary approaches. How else would it be possible to hype and inform about complex products and services through top visual and verbal communication? Designers research the most effective ways to connect with their intended target audiences and develop strategies accordingly to create successful campaigns.
Don Draper once said, “make it simple, but significant.” Well-designed advertising entices customers to stay and keep coming back. An advertisement showcases benefits of a product or service and leaves an impression through powerful graphic design, successfully executed when it’s simple, but significant.
The freelance pool for design is deep, but we’ve collected our favorite advertising designers for hire who have showcased stunning work.
How to get the best advertising design
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Most people are familiar with the concept of hiring a freelance designer, but how do you find the right fit and get the best result possible?
You can find the perfect designer for your advertising design by browsing designer profiles and finding the right designer for your style, budget and brand. Think about the existing persona of the brand and how your future designer fits within that. You’ll be able to better describe what you need so the designer will create an ad based on your requirements. This option is perfect if you already have a concrete idea of what you’re looking for to get a campaign off the ground.
While hiring a freelance ad designer directly is certainly an option, it’s not your only option. If you need help coming up with design ideas or you want to see a bunch of different designers’ work before committing to work with one, consider hosting a design contest.
Learn more about advertising design contests –>
We recommend a design contest for anybody who wants help with ideation and feels it’s important to see a variety of design styles before committing to one.
But if you already have a pretty clear vision of what you want your ad to look, sound and feel like, choosing one freelancer and working with them directly is a faster way to complete your project.
The 10 best freelance advertising designers to hire in 2020
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1
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Other design
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Postcard, flyer or print
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Signage
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Other business or advertising
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Poster
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Banner ad
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Print or packaging design
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Other Graphic Design
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Facebook cover
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Brochure
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Car, truck or van wrap
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Menu
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Illustration or graphics
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Business card
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Email
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Logo design
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T-shirt
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Other web or app design
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Logo & business card
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Infographic
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Flash banner
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Web page design
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Sticker
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Stationery
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Social media page
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Product packaging
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Product label
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Other packaging or label
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Other clothing or merchandise
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Other art or illustration
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Magazine cover
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Landing page design
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Icon or button
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Cup or mug
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Clothing or apparel
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Book cover
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Other book or magazine
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2
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Other business or advertising
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Postcard, flyer or print
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Signage
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Poster
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Brochure
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Banner ad
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Print or packaging design
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Other design
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Email
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Product label
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Product packaging
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PowerPoint template
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Other web or app design
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Other clothing or merchandise
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Other book or magazine
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Magazine cover
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Logo design
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Illustration or graphics
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Business card
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4
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Postcard, flyer or print
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Logo design
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Signage
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Other business or advertising
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Banner ad
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Poster
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Web page design
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Email
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Brochure
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Other design
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Logo & business card
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Logo & brand identity pack
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Product packaging
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Book cover
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T-shirt
-
Other web or app design
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Other book or magazine
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Illustration or graphics
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PowerPoint template
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Infographic
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Car, truck or van wrap
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Sticker
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Social media page
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Product label
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App design
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Icon or button
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Flash banner
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Business card
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Logo & social media pack
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Landing page design
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Card or invitation
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5
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Other design
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Postcard, flyer or print
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Other web or app design
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Other business or advertising
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Banner ad
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Poster
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Web page design
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Facebook cover
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Brochure
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Logo design
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Landing page design
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Signage
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Social media page
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Email
-
Product packaging
-
Product label
-
Stationery
-
Illustration or graphics
-
Infographic
-
Business card
-
Book cover
-
Other art or illustration
-
Logo & brand identity pack
-
Other packaging or label
-
Other book or magazine
-
Icon or button
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Logo & social media pack
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Other Graphic Design
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Card or invitation
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Print or packaging design
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PowerPoint template
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Menu
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Magazine cover
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Flash banner
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Clothing or apparel
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Button or icon
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Brand guide
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6
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Car, truck or van wrap
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Signage
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Logo design
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Illustration or graphics
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Postcard, flyer or print
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Other business or advertising
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Facebook cover
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Cup or mug
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Business card
-
Banner ad
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T-shirt
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Product packaging
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Other design
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Other art or illustration
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Landing page design
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Brand guide
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Logo & brand identity pack
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7
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Other business or advertising
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Brochure
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Postcard, flyer or print
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Banner ad
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Other design
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PowerPoint template
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Signage
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Other web or app design
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Illustration or graphics
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Infographic
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Poster
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Other book or magazine
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Email
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Card or invitation
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Typesetting with imagery
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Other art or illustration
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Logo design
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Landing page design
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Icon or button
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T-shirt
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Sticker
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Social media page
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Product label
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Other clothing or merchandise
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Stationery
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9
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Signage
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Other business or advertising
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Postcard, flyer or print
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Poster
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Facebook cover
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Banner ad
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Social media page
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Landing page design
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Email
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Other art or illustration
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Card or invitation
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WordPress theme design
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Stationery
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Brochure
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Web page design
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Other design
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Logo design
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Flash banner
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Car, truck or van wrap
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Business card
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Brand guide
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Book cover
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10
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Postcard, flyer or print
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Brochure
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Other business or advertising
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Poster
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Signage
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Logo design
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Infographic
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Social media page
-
Book cover
-
Banner ad
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PowerPoint template
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Other design
-
Product label
-
Other book or magazine
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Magazine cover
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Landing page design
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Facebook cover
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Email
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Business card
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Brand guide
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Illustration or graphics
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Car, truck or van wrap
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How did we choose these as the top advertising designers?
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We know advertising design is important to get right because an ad directly influences your customers and clients, as well as how successful your product or service will be. Who could ever forget the lipstained “Got Milk?” campaign, or the empowering message Always set forth through #LikeAGirl? Ads are memorable for a reason, and here’s what we looked for when selecting the designers on this list:
1. Design quality
When a designer joins 99designs, an expert from our team goes through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. If the designer is accepted, they are assigned one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with lots of experience and design chops, or someone that is up-and-coming.
2. Ad design experience
A certain kind of magnetism needs to exist behind an advertising campaign for a brand to attract new customers, establish a following and generate revenue. While we’ve all been exposed to advertising in one way or another, it takes a professional designer to do it well. Just like writing a poem or an academic dissertation requires training, skill, and specialization, the same idea is applied to design.
The ad world has changed drastically, and continues to change every day. Ad designers who focus in on the ever-changing climate are those who are able to create lasting campaigns. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in ad design.
3. Professionalism
Of course you want someone with design skills, but you also want an ad designer who communicates with you throughout the process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended advertising designers are professionals in service as well as design.
Are you ready to hire an amazing freelance advertising designer?
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The need for an experienced designer is more important than ever, with advertising bleeding into nearly every aspect of our lives. A professional ad designer brings intentionality and successful strategies to the table to get your product, brand, or idea in front of your desired audience. Whether your audience is niche or for the masses, ad designers have the skills (and power!) to convince with clarity.
Now that we’ve introduced our favorites, if you didn’t find these ten ad designers to be the bees’ knees, it’s worth taking your time to search for that perfect match.
Want great advertising for your business?
Our talented designers can create the perfect ads for your brand.
The post 10 best freelance advertising designers for hire in 2020 appeared first on 99designs.
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