Newsletter design is important because it captures readers’ interest, holds onto it and drives them to interact with the sender further. This could mean replying to the email, clicking the links in the email to read articles or watch videos or taking advantage of a promotion discussed in the newsletter. The best freelance newsletter designers understand the nuances of effective newsletter design and use this expertise to create engaging, engrossing email newsletters for their clients.
Working with a designer isn’t the only way to design a newsletter; using a newsletter maker or one of the pre-loaded templates in your word processing program is always an option. But when you do that, you limit yourself to generic templates created to house anybody’s content, rather than a custom design created just for your content.
If you want a truly original newsletter, hire a top freelance newsletter designer. Here, we’ve curated a list of the top 10 freelance newsletter designers on 99designs.
How to get the best newsletter design
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You’re probably familiar with the concept of hiring a freelance designer. It’s a great choice when you have a clear vision of your final product.
But if you don’t have a clear vision yet and you need some help fleshing out your design ideas, consider hosting a newsletter design contest instead.
With a design contest, you start by writing a brief that outlines what you’re looking for in a newsletter design. This can include anything you want the designers to keep in mind, like your brand’s color palette and font preferences as well as design choices like the number of sections to include and how to separate them.
Then, designers from around the world submit design concepts based on what you’ve included in your brief. You choose a few finalists and provide feedback, then from the revised finalist designs, choose the one that best fits your vision for your newsletter.
Learn more about newsletter design contests –>
And like we said earlier, if you already have a clear idea of what you need in a newsletter and you’re ready to go straight to that professional design, hiring a designer directly is a great choice!
The 10 best freelance newsletter designers to hire in 2020
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1
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Email
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Web page design
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Postcard, flyer or print
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Other web or app design
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Banner ad
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Landing page design
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Product packaging
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Other business or advertising
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Other design
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Other packaging or label
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WordPress theme design
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Social media page
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Product label
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Logo design
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Infographic
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Illustration or graphics
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Facebook cover
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Signage
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Poster
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Other art or illustration
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Card or invitation
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Brochure
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2
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Email
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Landing page design
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Postcard, flyer or print
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Web page design
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Signage
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Other business or advertising
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Logo design
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Product label
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Banner ad
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Other web or app design
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Illustration or graphics
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Business card
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WordPress theme design
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Social media page
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PowerPoint template
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Other design
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App design
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Infographic
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Icon or button
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3
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Email
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Web page design
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Banner ad
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Postcard, flyer or print
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Other design
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Other business or advertising
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Poster
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Logo design
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Landing page design
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Infographic
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Other web or app design
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Card or invitation
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Other clothing or merchandise
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Illustration or graphics
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Icon or button
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Business card
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Brochure
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T-shirt
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Stationery
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Social media page
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Product label
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Other art or illustration
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App design
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Magazine cover
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Flash banner
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Facebook cover
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Book cover
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4
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Email
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Landing page design
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Web page design
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PowerPoint template
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Banner ad
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Other web or app design
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Postcard, flyer or print
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Poster
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Other business or advertising
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Brochure
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Other design
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Illustration or graphics
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Book cover
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WordPress theme design
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Facebook cover
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Other book or magazine
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Infographic
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Character or mascot
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Card or invitation
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6
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Email
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Postcard, flyer or print
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Brochure
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Book cover
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Print or packaging design
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Other packaging or label
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Social media page
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Banner ad
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Other design
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Other business or advertising
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Product label
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Flash banner
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Web page design
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Signage
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Product packaging
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PowerPoint template
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Poster
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Other web or app design
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Merchandise
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Magazine cover
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Clothing or apparel
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Menu
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7
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Email
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Web page design
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Logo design
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Brochure
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Landing page design
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Logo & business card
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Product packaging
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Other business or advertising
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Other book or magazine
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Signage
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Product label
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Poster
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Postcard, flyer or print
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Other design
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Other art or illustration
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Magazine cover
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Car, truck or van wrap
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Other web or app design
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Other packaging or label
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App design
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Menu
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Banner ad
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WordPress theme design
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8
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Other design
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Postcard, flyer or print
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Other web or app design
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Other business or advertising
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Banner ad
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Poster
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Web page design
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Facebook cover
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Brochure
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Logo design
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Landing page design
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Signage
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Social media page
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Email
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Product packaging
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Product label
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Stationery
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Illustration or graphics
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Infographic
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Business card
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Book cover
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Other art or illustration
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Logo & brand identity pack
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Other packaging or label
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Other book or magazine
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Icon or button
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Logo & social media pack
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Other Graphic Design
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Card or invitation
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Print or packaging design
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PowerPoint template
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Menu
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Magazine cover
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Flash banner
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Clothing or apparel
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Button or icon
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Brand guide
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9
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Postcard, flyer or print
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Web page design
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Email
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Logo design
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Banner ad
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Other design
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Other business or advertising
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Landing page design
-
Social media page
-
Poster
-
Facebook cover
-
Illustration or graphics
-
Signage
-
Stationery
-
Other web or app design
-
Logo & business card
-
Infographic
-
Business card
-
Product label
-
Other art or illustration
-
Icon or button
-
Flash banner
-
Product packaging
-
PowerPoint template
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Other clothing or merchandise
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Other book or magazine
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Menu
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Brochure
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Logo & brand identity pack
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How did we choose these as the top newsletter designers?
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Newsletter design is important to get just right because with a newsletter, you have two goals:
- Get recipients to open the newsletter
- Get recipients to click through the links inside to access your content
An enticing subject line gets a newsletter opened, then it’s all on a snazzy design to get readers to click through. To guarantee our picks are designers who deliver the clicks, we carefully considered the following:
1. Design quality
When a designer joins the 99designs platform, an expert from our team examines their portfolio and considers the following about their work:
- Conceptual thought
- Technical execution
- Knowledge of design principles
Then, they assign the designer one of three levels:
- Top level
- Mid level
- Entry level
Checking a designer’s level is easy. It’s displayed right under the designer’s name on their portfolio, so you can quickly see whether the designer you’re considering is a pro or just starting out. When we chose our top 10 newsletter designers to hire, we only chose top level designers.
2. Newsletter design experience
A newsletter isn’t just an email. It’s a specialized kind of email that requires a specialized kind of design. When we chose our top 10 picks for the best newsletter designers to hire in 2020, we specifically chose designers who have ample experience creating great-looking, reader-converting email newsletters.
3. Professionalism
The last piece of the puzzle is professionalism. Even if a designer has amazing skills, working with them is going to be tough if professionalism isn’t one of those skills. When we made our top 10 newsletter designer picks, we considered previous customer experiences and chose 10 who had track records of responding promptly, communicating easily and generally, making the process of getting newsletter designs easy and enjoyable for their clients.
Are you ready to hire an amazing freelance newsletter designer?
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With a great newsletter design, you’ll build stronger relationships with the people on your email list. In turn, that will lead to more clicks…which become more views, more shares, more follows, more subscriptions and if you’re offering something for sale, more sales. If our top 10 picks weren’t what you had in mind for the ideal newsletter designer, search our platform to find your perfect match.
The post 10 best freelance newsletter designers for hire in 2020 appeared first on 99designs.
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